Alan A. Rezaie, a Washingtonian for over 50 years attended the University of Maryland in College Park earning a Bachelor of Science in Marketing. While in college, Alan had a site in the financial industry working as a Stockbroker Assistant at Shearson Lehman Brothers in Bethesda and a boutique firm named Johnston Lemon & Co. in Greenbelt Maryland. Like many, he had his goal to reach the Big Apple. The 1987 stock market crash early in Alans’ internships did not help- disrupting the entire financial industry and surprisingly seeing many exits of out the industry. Alan was presented with an opportunity to join the family business working next to his father which was more inspiring at the time. The perks of working in the small business arena versus joining Corporate America appeared attractive at the time. Settling down early in the family business, getting married early, and created a stable life was ultimately what Alan wanted. After 15 years in the flooring business with Carpet Center, while obtaining vast knowledge as a small business owner, Alan did experience first-hand the disruption in the retail sector with the gradual rise of competition in big business coming into the shopping experience. The big disrupters of retail and small businesses like Home Depot that established in 1979, but not until 1981 when they were listed on Nasdaq and sometime in the mid-'80s when the focus on customers and more elaborate technologies like the UPC scanning systems became clear for speed, accuracy, and quantity. The big businesses model made Alan rethink corporate America and small businesses to a greater extent.
Even though the family business named Carpet Center Inc. is still in operations in Laurel, Maryland- Alan Rezaie did eventually open his own flooring business in the late '90s in Carpet Direct catering to the real estate professionals, interior designers, developers, builders, and property management firms then eventually adding retail to his expansion upon his second marriage. The business was a super success achieving a well-managed operation, streamlined and integrated with top-notch third-party firms like what the technology disrupters of today are providing small businesses. Alan was able to generate revenue from zero to near $700,000 in a single year, single-handedly. An operation that required hours of work from 6 am to 11 pm, but Alan could not have wanted anything different other than the success that he was able to finally achieve. With sites on hiring and growing, sometime in the summer of 2001, Alan eventually opened retail In Burtonsville, Maryland. Only one month after the grand opening- Alan experienced a massive blow to the retail business when the 9/11 terrorist attacks occurred. This, along with the Anthrax attacks and the sniper killings in Montgomery County created a frenzy in the local DMV area and no question affected the retail as well as eventually the niche real estate market. The niche real estate business was soon changing due to the big bubble that was developing in the real estate market has changed everything. The demand for products was decreasing as the homes were flying off the market. The homes that came on the market were selling so fast, that the company was generating less and fewer sales. Alan saw himself in another transition once again and had to transform his entire plans. The pivot periods in business and life are something that Alan always faced, yet another pivot period. Alan quickly shifted and ventured into the real estate business as a realtor leaving nothing back, and nothing more evolving as the real estate industry of the early 2000s was what Alan was about to experience.
Just like the retail disruption of the '80s. At the beginning of the frenzy, Alan joined Long & Foster Real Estate in starting his career in the early 2004 period. Alan's attraction to investments has always been a focal point whether dealing with stocks, real estate, start-ups, or any other investments carrying his business practices during his tenure. From 2004, Alan successfully built a real estate team known as the Lafhal-Rezaie Group having achieved sales of $5 million during the real estate crisis to $20 million/year in the tail end of 2011. All this while gaining valuable insight on the tough real estate bubble, evolving real estate industry, and the challenges of working with clients including his niche international clientele. While with Long & Foster and attending Christie's International Real Estate Network in NYC, Alan was gradually hearing discussions about the international clients coming and dumping money in the United States and the event with an attendance of the best of the best in the industry was nothing new to him. In an era of fast technological innovation, companies are realizing the importance of staying ahead of the curve to stay ahead of the competition. If you are not early, you are late. Companies and industries are undergoing vast infrastructure changes to keep up with advances and to continuously strive to provide their customers with the most cutting-edge approaches. The Lafhal-Rezaie Group was ahead of the curve experiencing the phenomenon 3 years before all the hype that other elite professionals were hearing. The Lafhal-Rezaie Group achieved over hundreds of transactions and covering approximately $350m volume sales during the tenure has been a part of multiple awards during his career. Also, during the periods of 2005 to 2012- Alan Rezaie gained experience serving as Committee Member for Greater Capital Area Association of Realtors serving in Public Policy, Leadership Advisory, and Community Service Committees. Alan had also served as President of Campbell’s Landing Homeowner Association for 4 years in Tysons, Virginia where he lived. Alan also achieved the Accredited Buyer Representative (ABR®), Seller Representative Specialist (SRS), and the Corporate Relocation Professional (CRP®) in Real Estate.
After 8 years with Long & Foster, having that experienced success with awards, dealing with elite client’s that included Diplomats, Embassy Officials, World Bank & IMF Officials, Foreign Investors, CEOs of Major Corporations, Hospital Employees, Attorney's, Physicians, Government Employees, Seasoned Investors, Media Professionals, and other Elite Clients. Alan and his partner decided to open a boutique firm known as Washington Luxury Properties that would cater to the elite international clientele. A concept that was dominated by Christie’s International Real Estate. Alan and his partner had eyes set globally elevating their game to holding Exhibitions in Dubai and Qatar at Cityscape Global. The company was the only representative of the United States at the time. Alan worked his talents utilizing his prowl marketing and business development skills, but the global arena was a premature business model that created early tensions with his partners especially during the entry into the marketplace. The branding concept of working in the local markets was out the door very quickly. This coupled with a massive IRS audit just two months into the grand opening paralyzed the business plans and put many unfortunate setbacks to Alan and his partner's personal life. The massive audit left Alan in a business climate that was spiraling out of control. Even though he single-handedly took this audit without any reservation for assistance from accounting and/or tax attorneys. Alan caught the huge systematic errors that the IRS presented Alan working one evening on a Saturday night in the late morning hours. The huge audit mistake costs Alan his health, marriage, and ultimately shattered his dream once again. During the 2012-2014 period, Alan was in a scapegoat position ultimately leaving him at a disadvantage dealing with his partner as well as the external imperfections of the governmental, economical, and political cycles and systems that they faced. Alan experienced mistrust for the first time which is something he was not kenned to. Alan gained valuable knowledge as a failing businessman and understands the business obstacles that can eat into companies like cancer in a human.
Even though Alan thrived in the real estate and property management industry having served elite international clients- he eventually took a break before launching Rezaie Consulting Group in 2017 which transformed during the coronavirus pandemic as Finstar Enterprises affiliates of Finstar USA LLC. In 2021, Alan Rezaie established Finstar Enterprises as a full-service business and process management firm with recent expansion into accounting, assurance, human resources, real estate, and other business solutions.
After seeing and experiencing the failure rate in small businesses and understanding the fact that the United States exhibits wider disparities of wealth between rich and poor than any other major developed nation. In the United States, wealth inequality runs even more pronounced than income inequality. 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years in business. Finally, 70% of small business owners fail in their 10th year in business. This vicious cycle needs to break.
Today, the COVID-19 crisis has demonstrated clearly the central economic reality of our time. In recent years, cycles of disruption, which displace existing businesses, markets, and value networks in favor of newer models and relationships, are occurring more frequently and with greater impact. They have emerged as both the main force in the economy and the central strategic challenge for business leaders. Leveraging 35 years of disruption, Finstar Enterprises embarked last year on a study of disruption, its impact on business, and how corporations were responding. However, few could not have predicted the massive disruption that COVID-19 would cause. This crisis demonstrates how a single disruptive event can have reverberation and amplifying effects across geographies, industries, and supply chains.
Finstar Enterprises is built on experience to help small to medium-sized businesses, investors achieve focus, structure, and gain profits. Our mutual goal is to let our experience work for you. We are here to present "Optimizing Business Performance".